Strategic
management and planning are no longer the preserve of senior
executives. This
free course, Strategic
view of performance, looks at three different approaches to
strategy before analysing the direction that strategic management
may take now that it has become an accumulation of small tactical
decisions rather than a top-down process. If you are
interested in how a business 'ticks',
this course could provide some of the answers.
Course learning outcomes
After studying this course, you should be able to:
- explain the difference between a ‘markets approach’ and a ‘resource-based approach’ to strategy, and how they complement each other
- explain what is meant by ‘the value chain’, and how it applies to an organisation
- explain what is meant by ‘emergent strategy’ and why intended and actual strategy may differ
- contribute more effectively to developing and implementing strategy in the organisation.
