In this
free course, Products,
services and branding, you will find out about how
organisations manage their products and services. This will
include learning about how new products are developed and how the
existing portfolio of offerings is managed. The particular
characteristics of service products will be explained so that you
can understand the impact that these features have on how
services are managed.
Course learning outcomes
After studying this course, you should be able to:
- understand what a product is, the various levels which make it up, and different types of products
- understand how products can be classified, and the nature of the product line and product mix.
