This free
course, Marketing in
the 21st Century, offers a managerial
perspective on how to deliver more effective marketing in an
organization,
regardless of whether it is based in the private, public or
non-profit sector. This is achieved through a variety of learning
techniques, including case studies, videos, activities, and group
discussions. Supporting this learning, students are encouraged to
become critical thinkers about both how they undertake their own
decisions, as well as how marketing influences our society.
Course learning outcomes
After studying this course, you should be able to:
- articulate whether marketing is a process or philosophy
- think analytically, creatively, and in an integrated manner about marketing ethics
- define what a brand is and the value of brands to organizations and consumers
- understand how marketing practice is changing now and will change more in the future.
