Marketing
communications help to define an organization's
relationship with
its customers. This free
course, Marketing
Communications as a strategic function, emphasizes the
strategic importance of such communication and
its long-term effect on consumers. Communication models
can act as a predictive guide,
but in the end, it is important to recognize the autonomy and
unpredictability of consumers.
Course learning outcomes
After studying this course, you should be able to:
- demonstrate an understanding of the strategic importance of communications in a competitive environment.
