Marketing
means different things to different people. How do you decide who
to aim a campaign at? If you
already have a background in
marketing, this free course, The
market-led organization, will improve your understanding of
market orientation and of the process of going to
market. It also assesses the importance of managing key internal
and external relationships.
Course learning outcomes
After studying this course, you should be able to:
- describe the difference between marketing as a function and the concept of being market led
- evaluate whether an organisation is market led
- evaluate the relevance of marketing concepts to organisations, whether commercial (for-profit) or non-profit
- identify customers and consumers
- list the tangible and intangible elements of products and services.
