Thinking
about strategy generates many controversial questions. This free
course, what is
strategy? Focuses on practitioner views of strategy. You will
learn about the application of its major theoretical advances in
professional life. The course provides definitions of the concept
of strategy and strategy-related vocabulary and examines
Mintzberg's five Ps framework.
Course learning outcomes
After studying this course, you should be able to:
- define the concept of strategy and its meaning to practitioners
- explain the strategy vocabulary including such terms as mission, vision, aims and objectives, and control
- apply Mintzberg’s 5 Ps framework to analyses of the strategy of an organization.
