3 Business communication - writing a swot analysis

SWOT AnalysisThis free course, Business Communication: writing a SWOT Analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure, and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.

Learning outcomes

After studying this course, you should be able to:

  • understand the SWOT framework
  • use the SWOT framework to analyze a business case study or a workplace situation
  • make concise, formal notes from a case study text
  • use appropriate language and structures to organize and write a SWOT analysis report for a business context.